Ben & Jerry’s is a pioneer in popularizing vegan ice cream, meeting the rising demand for dairy alternatives driven by factors like lactose intolerance, environmental concerns, and the growing interest in veganism. The dairy alternatives market is projected to reach $65.33 billion by 2030, with vegan ice cream market expected to grow at a 5% CAGR from 2023 to 2028.

Notably, oat-based and pea protein products have emerged as thriving and prominent segments within this market. Ben & Jerry’s, strategically planning to transition all non-dairy flavors to an oat-based formula reported at vegangyan, stands well-positioned to seize this opportunity. Their innovative oat-based recipe featured on the Ben & Jerry’s Menu not only caters to these evolving consumer preferences but also seamlessly aligns with the broader industry trend toward dairy alternatives and sustainability.

Ben & Jerry’s, which was established in 1978, responded to a 30,000-signature petition from the FARM organization by making a commitment to offer vegan ice cream options. This initiative began in 2016, when they introduced non-dairy flavors such as Chocolate Fudge Brownie and Chunky Monkey. By 2021, the company had emerged as a prominent player in the “super-premium” non-dairy dessert market. According to Godairyfree, they now offer a total of 21 non-dairy flavors, with two of them exclusively available at their Scoop Shops. They take pride in having obtained a 100% vegan certification for 19 of their pint-sized vegan flavors, which are crafted using almond milk and sunflower butter.

A distinguishing feature of Ben & Jerry’s non-dairy ice creams is their commitment to philanthropy and social advocacy. Many of their iconic flavors draw inspiration from music and are dedicated to supporting charitable causes. This underscores the brand’s role as a socially conscious advocate, with a notable range of celebrity-inspired vegan ice cream creations.

Ben & Jerry’s is revamping its non-dairy ice cream offerings after eight years. They’re transitioning to oat-based formulas for their 19 vegan flavors, with plans to introduce oat milk in their products by Spring 2024. This shift, starting with classic flavors like Chocolate Chip Cookie Dough and Chocolate Fudge Brownie, was a challenge to maintain the beloved creamy texture and flavor.

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